Corporate Gifting
Corporate gifting has become a strategic investment rather than a mere tradition. In an era of remote work and intense talent competition, thoughtful employee gifts strengthen culture, boost morale, and enhance retention. The Indian corporate gifting market is now valued at over ₹14,000 crore, and the expectations of employees have evolved significantly.
The most effective corporate gifts share a few key qualities: they feel personal rather than generic, they offer genuine utility or indulgence, and they reflect well on the company's values. Mass-produced promotional items with large logos have given way to curated experiences that employees genuinely enjoy.
For new employee onboarding, a welcome hamper sets the tone for their entire journey with your organisation. Consider a carefully curated box that includes premium snacks, artisanal coffee or tea, a personalised welcome note from leadership, and perhaps a branded notebook or pen of genuine quality. The goal is to make the new hire feel valued from day one.
Festival gifting remains the single largest corporate gifting occasion in India. Diwali accounts for roughly 40% of annual corporate gift spending. Rather than generic sweet boxes that often go unused, consider gourmet hampers with international chocolates, specialty dry fruits, premium cookies, and artisanal treats. Our corporate clients report significantly higher employee satisfaction when they upgrade from traditional to gourmet hampers.
Employee appreciation and milestone gifts — work anniversaries, promotions, project completions — benefit from a more personalised approach. A premium gift hamper paired with a thoughtful message acknowledging specific contributions creates a lasting positive impression. These moments of recognition have an outsized impact on employee loyalty.
Budget allocation is a practical concern for HR and admin teams. Our experience suggests these ranges work well for most Indian companies: onboarding kits (₹1,000-₹2,000), festival hampers (₹1,500-₹3,000 per employee), appreciation gifts (₹2,000-₹5,000), and leadership or client gifts (₹5,000-₹15,000). Volume discounts are available for orders of 50 or more hampers.
Logistics matter enormously in corporate gifting, especially with distributed teams. Gourmet Company handles multi-location delivery across India, manages recipient address collection, and provides real-time tracking for every shipment. For companies with 100+ employees, we assign a dedicated account manager to ensure seamless execution.
Sustainability is increasingly important to employees, particularly younger demographics. Our packaging uses recyclable materials, and we offer eco-friendly hamper options. Many companies now include sustainability messaging with their corporate gifts, reinforcing their commitment to environmental responsibility.
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